Tag Archives: predictive

Why Salesforce Needed to Buy RelateIQ

A guest article I wrote for VentureBeat today:

Yesterday, Salesforce.com acquired RelateIQ for $390 million. With Dreamforce right around the corner, this was a significant — and smart — move on the part of Salesforce.com to show the industry that it is finally serious about data intelligence, which it completely lacked in its customer-relationship management (CRM) offerings to date … (read more)

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